:root {
  --red: #e5482f;
  --red-deep: #b72d21;
  --orange: #ff7a3d;
  --yellow: #ffd84d;
  --yellow-soft: #fff1a8;
  --cream: #fff7e8;
  --peach: #ffe2c6;
  --paper: #fffdf8;
  --ink: #3c261f;
  --muted: #7c6258;
  --white: #fff;
  --line: rgba(77, 43, 30, .16);
  --shell: 1080px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Hiragino Kaku Gothic ProN", "Yu Gothic", "YuGothic", "Meiryo", sans-serif;
  line-height: 1.8;
  letter-spacing: .02em;
}
img { display: block; max-width: 100%; }
a { color: inherit; }
button, input, select, textarea { font: inherit; }
button { border: 0; }
.shell { width: min(calc(100% - 40px), var(--shell)); margin-inline: auto; }
.section { padding: 104px 0; }
.section-label {
  margin: 0 0 18px;
  color: var(--red-deep);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: .22em;
}
.section-label.light { color: var(--yellow); }
.skip-link {
  position: fixed;
  left: 12px;
  top: -100px;
  z-index: 9999;
  padding: 10px 14px;
  background: #fff;
  color: #000;
}
.skip-link:focus { top: 12px; }

.site-header {
  position: absolute;
  inset: 0 0 auto;
  z-index: 30;
  padding: 20px 0;
  color: #fff;
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  color: #fff;
  text-decoration: none;
  text-shadow: 0 2px 8px rgba(69, 21, 13, .25);
}
.brand-mark {
  display: grid;
  place-items: center;
  width: 50px;
  height: 50px;
  border: 3px solid #fff;
  border-radius: 50%;
  background: var(--red);
  font-family: "Yu Mincho", "Hiragino Mincho ProN", serif;
  font-size: 25px;
  font-weight: 900;
}
.brand-copy { display: grid; line-height: 1.15; }
.brand-copy strong { font-size: 15px; letter-spacing: .08em; }
.brand-copy small { margin-top: 5px; font-size: 10px; }
.header-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 44px;
  padding: 0 21px;
  border-radius: 999px;
  background: var(--yellow);
  color: #5a2a1d;
  text-decoration: none;
  font-size: 12px;
  font-weight: 900;
  box-shadow: 0 8px 20px rgba(88, 38, 20, .18);
}
.header-cta:hover,
.header-cta:focus-visible { background: #ffe676; transform: translateY(-1px); }

.hero {
  position: relative;
  min-height: 820px;
  overflow: hidden;
  display: flex;
  align-items: flex-end;
  color: #fff;
  background: #8f2f21;
}
.hero-photo {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 48%;
  filter: saturate(1.08) contrast(1.02);
}
.hero-wash {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(121, 39, 24, .12) 0%, rgba(121, 39, 24, .12) 36%, rgba(117, 37, 23, .82) 78%, rgba(92, 28, 18, .94) 100%),
    linear-gradient(90deg, rgba(237, 76, 47, .3), transparent 55%);
}
.hero-content {
  position: relative;
  z-index: 2;
  padding-top: 150px;
  padding-bottom: 70px;
  text-align: center;
}
.hero-badge {
  display: inline-block;
  margin: 0 0 18px;
  padding: 9px 17px;
  border-radius: 999px;
  background: var(--yellow);
  color: #633023;
  font-size: 12px;
  font-weight: 900;
  letter-spacing: .08em;
}
.hero h1 {
  margin: 0;
  font-family: "Yu Mincho", "Hiragino Mincho ProN", serif;
  line-height: .92;
  text-shadow: 0 5px 24px rgba(67, 20, 12, .32);
}
.hero h1 span {
  display: block;
  font-size: clamp(38px, 6vw, 76px);
  font-weight: 900;
}
.hero h1 strong {
  display: block;
  color: var(--yellow);
  font-size: clamp(84px, 14vw, 170px);
  letter-spacing: -.06em;
}
.hero h1 small {
  display: block;
  margin-top: 14px;
  font-size: clamp(32px, 5vw, 60px);
  letter-spacing: .1em;
}
.hero-lead {
  margin: 30px auto 0;
  max-width: 680px;
  font-size: clamp(16px, 2vw, 22px);
  font-weight: 700;
  line-height: 1.8;
}
.hero-lead b { color: #fff5bd; }
.hero-price {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: center;
  gap: 8px 16px;
  margin: 28px auto 0;
}
.hero-price > span {
  padding: 4px 10px;
  border-radius: 999px;
  background: rgba(255,255,255,.92);
  color: var(--red-deep);
  font-size: 14px;
  font-weight: 900;
}
.hero-price > span b { font-size: 1.4em; }
.hero-price > strong {
  font-size: clamp(58px, 10vw, 108px);
  line-height: .9;
  letter-spacing: -.06em;
}
.hero-price > strong small { margin-left: 5px; font-size: .28em; }
.hero-price > em { width: 100%; font-size: 11px; font-style: normal; opacity: .86; }
.primary-cta {
  display: inline-grid;
  place-items: center;
  min-width: min(100%, 400px);
  margin-top: 22px;
  padding: 17px 26px 15px;
  border-radius: 999px;
  background: var(--yellow);
  color: #5d271c;
  text-decoration: none;
  box-shadow: 0 14px 32px rgba(71, 19, 10, .22);
}
.primary-cta span { font-size: 18px; font-weight: 900; }
.primary-cta small { margin-top: 2px; font-size: 10px; }
.primary-cta:hover,
.primary-cta:focus-visible { background: #ffe878; transform: translateY(-2px); }
.photo-note { margin: 10px 0 0; font-size: 9px; opacity: .82; }

.motto {
  overflow: hidden;
  background: var(--yellow);
  color: #6a2f20;
  border-top: 6px solid #fff1a8;
  border-bottom: 6px solid #ffbf3f;
}
.motto-track {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: 10px 18px;
  min-height: 104px;
  padding: 20px;
  font-family: "Yu Mincho", serif;
  font-size: clamp(24px, 4vw, 48px);
  font-weight: 900;
}
.motto-track span { color: var(--red); font-size: .45em; }

.center-copy { max-width: 860px; text-align: center; }
.center-copy h2,
.section-title,
.butcher-content h2,
.impact-inner h2,
.order-inner h2 {
  margin: 0;
  font-family: "Yu Mincho", "Hiragino Mincho ProN", serif;
  font-size: clamp(42px, 7vw, 84px);
  line-height: 1.18;
  letter-spacing: -.04em;
}
.center-copy h2 span,
.section-title span,
.butcher-content h2 span,
.impact-inner h2 span { color: var(--red); }
.intro {
  position: relative;
  overflow: hidden;
  background:
    radial-gradient(circle at 10% 20%, rgba(255,216,77,.22) 0 90px, transparent 91px),
    radial-gradient(circle at 92% 72%, rgba(255,122,61,.16) 0 120px, transparent 121px),
    var(--cream);
}
.lead-copy {
  margin: 34px auto 20px;
  font-size: clamp(21px, 3vw, 31px);
  font-weight: 800;
  line-height: 1.75;
}
.lead-copy b { color: var(--red); font-size: 1.12em; }
.body-copy {
  max-width: 760px;
  margin: 0 auto;
  color: var(--muted);
}
.body-copy strong { color: var(--red-deep); }
.center-text { text-align: center; }

.butcher-photo-section {
  position: relative;
  min-height: 680px;
  display: flex;
  align-items: center;
  overflow: hidden;
  color: #fff;
}
.butcher-photo-section > img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}
.butcher-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(92,40,24,.2), rgba(117,43,25,.75));
}
.butcher-content {
  position: relative;
  z-index: 2;
  max-width: 820px;
  text-align: center;
}
.butcher-content h2 span { color: var(--yellow); }
.butcher-content > p:last-child {
  max-width: 720px;
  margin: 28px auto 0;
  font-size: 18px;
  font-weight: 700;
  line-height: 1.9;
}
.raw-note {
  position: absolute;
  z-index: 2;
  right: 12px;
  bottom: 9px;
  font-size: 9px;
}

.reasons { background: var(--paper); }
.section-title { max-width: 900px; }
.reason-line {
  display: grid;
  grid-template-columns: 90px 1fr;
  gap: 24px;
  align-items: center;
  padding: 32px 0;
  border-bottom: 3px solid var(--yellow-soft);
}
.reason-line:first-of-type { margin-top: 46px; border-top: 3px solid var(--yellow-soft); }
.reason-line > b {
  color: var(--orange);
  font-size: clamp(36px, 5vw, 62px);
  line-height: 1;
}
.reason-line h3 {
  margin: 0;
  font-family: "Yu Mincho", serif;
  font-size: clamp(24px, 3vw, 36px);
}
.reason-line p { margin: 6px 0 0; color: var(--muted); }

.impact-price {
  position: relative;
  overflow: hidden;
  padding: 110px 0 116px;
  background: linear-gradient(135deg, #ff7b3d, #f14f32 56%, #e8402e);
  color: #fff;
  text-align: center;
}
.impact-price::before,
.impact-price::after {
  content: "";
  position: absolute;
  border-radius: 50%;
  background: rgba(255,216,77,.25);
}
.impact-price::before { width: 240px; height: 240px; left: -80px; top: -90px; }
.impact-price::after { width: 320px; height: 320px; right: -120px; bottom: -150px; }
.impact-inner { position: relative; z-index: 1; }
.impact-inner > p { margin: 0 0 14px; font-weight: 900; letter-spacing: .08em; }
.impact-inner h2 span { color: var(--yellow); }
.price-shout {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: center;
  gap: 8px 18px;
  margin-top: 36px;
}
.price-shout > b {
  padding: 6px 14px;
  border-radius: 999px;
  background: var(--yellow);
  color: #6a2f20;
  font-size: clamp(24px, 4vw, 44px);
}
.price-shout > strong {
  font-size: clamp(86px, 15vw, 170px);
  line-height: .86;
  letter-spacing: -.07em;
}
.price-shout > strong small { margin-left: 5px; font-size: .22em; }
.price-shout > em { width: 100%; font-size: 11px; font-style: normal; opacity: .86; }
.price-cta {
  display: inline-flex;
  margin-top: 25px;
  padding: 12px 24px;
  border-radius: 999px;
  background: #fff;
  color: var(--red-deep);
  text-decoration: none;
  font-weight: 900;
}

.uses { background: #fff7d8; }
.food-words {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 9px 15px;
  margin: 44px auto 34px;
  font-family: "Yu Mincho", serif;
  font-size: clamp(24px, 4vw, 46px);
  font-weight: 900;
  text-align: center;
}
.food-words span { color: var(--red-deep); }
.food-words i { color: var(--orange); font-style: normal; }

.trust {
  position: relative;
  overflow: hidden;
  background: var(--peach);
}
.forty {
  margin-bottom: 30px;
  color: var(--orange);
  font-size: clamp(120px, 20vw, 230px);
  font-weight: 1000;
  line-height: .7;
  letter-spacing: -.08em;
}
.forty span {
  display: block;
  margin-top: 22px;
  font-size: .12em;
  letter-spacing: .22em;
}

.order {
  background:
    radial-gradient(circle at 4% 12%, rgba(255,216,77,.42) 0 95px, transparent 96px),
    radial-gradient(circle at 96% 78%, rgba(255,122,61,.2) 0 140px, transparent 141px),
    var(--cream);
}
.order-inner { max-width: 780px; text-align: center; }
.order-inner h2 { color: var(--red-deep); font-size: clamp(58px, 9vw, 104px); }
.order-intro { max-width: 620px; margin: 20px auto 0; color: var(--muted); }
.order-product {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: center;
  gap: 8px 18px;
  margin: 32px 0 36px;
  padding: 20px 0;
  border-top: 3px solid var(--yellow);
  border-bottom: 3px solid var(--yellow);
}
.order-product > span { font-weight: 900; }
.order-product > span b { font-size: 1.35em; }
.order-product > strong { color: var(--red); font-size: clamp(38px, 6vw, 62px); line-height: 1; }
.order-product > small { width: 100%; color: var(--muted); }
.order-form { display: grid; gap: 18px; text-align: left; }
.order-form label { display: grid; gap: 8px; }
.order-form label > span { font-size: 12px; font-weight: 900; }
.order-form label b { margin-left: 5px; color: var(--red); font-size: 9px; }
.order-form input,
.order-form select,
.order-form textarea {
  width: 100%;
  min-height: 52px;
  border: 2px solid #f1c88a;
  border-radius: 14px;
  background: rgba(255,255,255,.9);
  color: var(--ink);
  padding: 12px 14px;
  outline: none;
  box-shadow: inset 0 1px 0 rgba(255,255,255,.8);
}
.order-form textarea { resize: vertical; }
.order-form input:focus,
.order-form select:focus,
.order-form textarea:focus {
  border-color: var(--orange);
  box-shadow: 0 0 0 4px rgba(255,122,61,.13);
}
.mail-button {
  display: grid;
  place-items: center;
  width: 100%;
  min-height: 66px;
  margin-top: 8px;
  border-radius: 999px;
  background: var(--red);
  color: #fff;
  cursor: pointer;
  box-shadow: 0 14px 28px rgba(152, 48, 29, .18);
}
.mail-button span { font-size: 17px; font-weight: 900; }
.mail-button small { margin-top: 2px; font-size: 10px; opacity: .82; }
.mail-button:hover,
.mail-button:focus-visible { background: var(--red-deep); }
.form-note { margin: 4px 0 0; color: var(--muted); font-size: 10px; text-align: center; }

.site-footer { padding: 46px 0 96px; background: #ffcf5a; color: #633023; }
.footer-inner {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 24px;
}
.footer-inner > div { display: grid; }
.footer-inner strong { font-family: "Yu Mincho", serif; font-size: 21px; }
.footer-inner span { margin-top: 4px; font-size: 12px; }
.footer-inner small { font-size: 9px; }
.mobile-order { display: none; }

@media (max-width: 760px) {
  body { padding-bottom: 74px; }
  .shell { width: min(calc(100% - 28px), var(--shell)); }
  .section { padding: 76px 0; }
  .site-header { padding: 15px 0; }
  .brand-mark { width: 42px; height: 42px; font-size: 21px; }
  .brand-copy small { display: none; }
  .header-cta { display: none; }
  .hero { min-height: 760px; }
  .hero-photo { object-position: 58% center; }
  .hero-content { padding-top: 130px; padding-bottom: 42px; }
  .hero-badge { font-size: 10px; }
  .hero h1 span { font-size: 38px; }
  .hero h1 strong { font-size: clamp(74px, 22vw, 102px); }
  .hero h1 small { font-size: 34px; }
  .hero-lead { font-size: 15px; }
  .primary-cta { width: 100%; }
  .motto-track { min-height: 88px; gap: 5px 10px; font-size: 25px; }
  .center-copy h2,
  .section-title,
  .butcher-content h2,
  .impact-inner h2,
  .order-inner h2 { font-size: 40px; }
  .lead-copy { font-size: 20px; }
  .butcher-photo-section { min-height: 590px; }
  .butcher-content > p:last-child { font-size: 15px; }
  .reason-line { grid-template-columns: 56px 1fr; gap: 14px; padding: 25px 0; }
  .reason-line > b { font-size: 34px; }
  .reason-line h3 { font-size: 24px; }
  .price-shout > strong { font-size: clamp(76px, 24vw, 108px); }
  .food-words { font-size: 28px; }
  .forty { font-size: 120px; }
  .footer-inner { display: grid; }
  .mobile-order {
    position: fixed;
    inset: auto 0 0;
    z-index: 60;
    display: grid;
    grid-template-columns: 1fr 46%;
    gap: 10px;
    align-items: center;
    padding: 9px 12px calc(9px + env(safe-area-inset-bottom));
    background: rgba(255,247,232,.98);
    color: var(--ink);
    box-shadow: 0 -7px 24px rgba(116,63,37,.15);
  }
  .mobile-order div { display: grid; line-height: 1.1; }
  .mobile-order small { font-size: 9px; color: var(--muted); }
  .mobile-order strong { margin-top: 3px; color: var(--red); font-size: 19px; }
  .mobile-order a {
    display: grid;
    place-items: center;
    min-height: 48px;
    border-radius: 999px;
    background: var(--red);
    color: #fff;
    text-decoration: none;
    font-size: 14px;
    font-weight: 900;
  }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; }
}